SAAGNY News

The Specialty Advertising Association of Greater New York (SAAGNY) is pleased to announce Promotions East is back! This premier East Coast experience will be held October 16–19, 2022 at Harrah’s Resort Atlantic City. https://www.caesars.com/harrahs-ac/hotel). Stay tuned for some virtual sneak peaks coming Fall 2021 as well as at our three Fall Shows.

Rachel Levin, CAS, SAAGNY President, noted, “As the world opens back up, people are interacting with each other differently, not only in the events industry but within society as a whole. As a result, in-person events are reemerging in new ways and we’re pleased to incorporate this shift into Promotions East 2022. The experience will be like no other! We have a solid committee, a dedicated board, an incredible executive director, and multiple partners that are integral to putting our vision to paper.”

The stage is set in 2022 for several days of a redesigned, reimagined, and renewed show. SAAGNY is looking forward to providing what industry attendees and exhibitors have come to expect– exceptional education, networking, and ideas for business growth. SAAGNY is planning an experiential component to increase value for ALL attendees. 

Promotions East Committee Chair and SAAGNY Vice President, Michael Reisbaum, commented, “In 2022, the Promo Industry deserves an event unlike anything we’ve ever seen, and SAAGNY and the Promotions East Committee are dedicated to providing just that. A completely refurbished and updated event locale, new social and networking opportunities, innovative and creative ways to access exhibitors and attendees, and dynamic and productive education will be the hallmarks of Promotions East 2022.”

 “Back to normal is boring!” noted Promotions East Committee Member Charity Gibson, Peerless. “We're changing things up and while it's a little scary, it's necessary and worthwhile. The venue, the education, the events – all world class. It's been an honor to be on the planning committee for this event. There is no doubt that Promotions East 2022 is going to be a total game-changer.”

Another Committee Member, Meg Erber, S & S Activewear, stated, “We have been working behind the scenes to orchestrate a renovated show and a modernized EXPERIENCE. We are taking this show to a new, inclusive venue with engaging experiences that say, ‘We are back and we are intentional!’”

Industry veteran Joel Shaffer, MAS, commented, “As a veteran of 50 years of SAAGNY shows, from the Catskills to Atlantic City, the future of SAAGNY's Promotions East holds great promise. I look forward to the fusion of the social atmosphere we had at the Concord with the mega professional shows SAAGNY built in AC over the past 20 years. The new Promotions East will blend the current world of technology with old-world relationship building on the show floor and in the after-hours social events.  SAAGNY will once again produce the greatest show on the East Coast.”

Finally, Eric Levin, alphabroder/Prime, remarked, “I have spoken to many suppliers and distributors who are so eager for this event. The timing couldn’t be better to see what’s new as we go into the holiday gift season.”

SAAGNY recently held a logo contest and asked the Promo Community to submit logos for Promotions East. With more than 50 creative submissions, it was a challenging task for the Promotions East Committee and SAAGNY Board to select the winning submission from Joyce Ponton, HALO Branded Solutions. Her design was chosen for the attention to detail and tag line – Educate, Connect, and Explore.

Mark your calendar – October 16-19, 2022 – SAAGNY’s Promotions East is coming to help YOU Educate, Connect, and Explore.

SAAGNY’s 40 Under Forty is a celebration of young promotional products professionals in the SAAGNY community. The process of selecting SAAGNY’s 40 Under Forty begins with nominations.

SAAGNY’s 40 Under Forty honor is driven by nomination information that’s as complete and thorough as possible so our judges can see the whole picture of the person being nominated. We encourage the nominee to be involved in the nomination process so that all pertinent information is provided and facts are accurate. Self-nominations are encouraged. 

Before submitting a nomination, please ensure the nominee meets the following criteria: 

• Nominees must be 39 years or younger (born AFTER Dec. 31, 1981).
• Nominees must spend the majority of their work time in the Promotional Products Industry.

Being named a recipient of a SAAGNY’s 40 Under Forty brings great benefits and also carries some obligations. Among the benefits:

• You will be publicly recognized as an exceptional leader through published profiles in SAAGNY Life and SAAGNY’s social media channels, email newsletters, and advertising
• You will be celebrated at the Annual Awards Celebration along with your fellow recipients and other Award recipients
• You will be invited to attend private, invitation-only networking events to foster a strong bond between recipients. 

 Being named a SAAGNY’s 40 Under Forty recipient also carries some obligations. Among those are the following: 

• ·       An obligation to stay connected to fellow recipients and promote the awards program in its continuing effort to recognize business excellence, expertise and value of giving back to the SAAGNY community. 

Please take a few minutes and help us identify SAAGNY’s 40 Under Forty.

Deadline to submit entries July 1, 2021.

Click here for the Nomination Form and FAQs.

Thank you to all who joined us at the SAAGNY Sip & Schmooze held at the Great South Bay Brewery in Bay Shore last evening. Fun, food, friends, laughs, and promo - who could ask for more!

It was a great night and a terrific way to get together!

Thank you for attending the SAAGNY Sip and Schmooze at Cricket Hill Brewery held last evening!

It was a great night and a terrific way to get together with your promo peeps!

Hope you and your promo colleagues will be at future SAAGNY events! 

The June SAAGNY Life has arrived.  Click here to get the latest from SAAGNY.     

                                               

The Power of “1”

From Maine to Chesapeake and Long Island to Pittsburgh we have you covered!  The Chesapeake Promotional Products Association (CPPA), New England Promotional Products Association (NEPPA), Philadelphia Area Promotional Products Association (PAPPA), Specialty Advertising Association of Greater New York (SAAGNY), and Three Rivers Advertising Specialty Association (TRASA) are proud to announce the first annual Power of “1” collaboration debuting January 2022.

CPPA NEPPA, PAPPA, SAAGNY, and TRASA, are all members of District 1, one of the seven districts within the Regional Association Council (RAC) which exists to foster communication and cooperation between the regional association community members and with Promotional Products Association International (PPAI). This group is excited to announce their first annual show collaboration amongst all five regionals to be held January 24 -28, 2022.  Each day of the week a different regional and not to be missed educational component will be included in the Power of “1” Tour.  David Kennealey, President, NEPPA, added “I love the fact that the District 1 regional associations are working together to announce this week-long event earlier than ever before. This will allow our supplier partners to strategically plan their show calendars for 2022 to participate in this must-do event.”

“Collaboration is where great things take place. When the Presidents and Executive Directors of these regional associations connected and began brainstorming on how we could collectively bring value, as a group, to all our members, that’s where the magic happened. I am excited to show ALL the members what we have in store, so stay tuned. I am very proud to work with this solid group of professionals who bring a wealth of expertise and talent to the table.” noted Cliff Quicksell, MAS+, President, CPPA who described the process that brought this alliance together.

The first collaboration these outstanding group of leaders had was in 2020, a President Panel Discussion via webinar followed by a second President Panel discussion in 2021.  Mark Colfer, PAPPA President, commented, “The District 1 Executive Directors and respective Association Presidents have been collaborating and wanting to plan something different for 2022.  We are thrilled to announce The Power of “1”– 5 days of events showcasing valuable product and selling ideas, education, and fun.  We look forward to seeing everyone throughout this week in January!” 

Monday, January 24 – NEPPA Winter Show - CT

Tuesday, January 25 – SAAGNY Winter Show - Suffern, NY

Wednesday, January 26 – PAPPA Winter Show - Springfield, PA

Thursday, January 27 – CPPA Winter Expo – Baltimore Area, MD

Friday, January 28 – TRASA Launch into 2022 – Pittsburgh, PA

Collaboration was key for this group of regional association leaders. Tim Wingert, President, TRASA, added “What a great opportunity to join forces amongst our peers in promo. The “Power of “1”,” referring to District 1 (and a play on PPAI’s Power of Two), is a great way to provide value to all our members.  Having our regional associations partnering with this common goal is exciting.  I am looking forward to a renewed focus on education, networking, and relevant shows!” 

Rachel Levin, CAS, President, SAAGNY, added, “Our focus is our promo communities at large and bringing value to our members.  With this idea leading the group, we will ensure a higher success rate of achieving our common goal. Collectively, we will gain much more traction and soar to that common goal.”

Save the dates for the Power of “1” Tour! 

Congratulations

Judah Farkas

2021 Scholarship Recipient

Thank you to all who submitted applications.

                                                                

The IRS recently issued Notice 2021-25 to implement the provision of the Taxpayer Certainty and Disaster Tax Relief Act of 2020 which provides for 100% deduction for qualifying business meal expenses incurred between January 2, 2021 and December 31, 2022.

This will be beneficial both for the businesses ( for example, independent contractors, sales people on the road) that have these types of expenses and for the restaurants that are hoping to drive increased spending.  This notice outlines the types of expenses that are covered by the provision as well as its parameters and limits.  Businesses or individuals that have, or expect to have, meal expenses in the next two years should make sure that they are taking maximum advantage of this new provision.   

Click here for the article in PPB Newslink.

Thank you to all who attended the SAAGNY Outdoor Showcase held yesterday at the Crown Plaza, Suffern, NY.  With over 100 distributors in attendance along with 56 suppliers representing more than 100 lines.  

Even through the masks you could see the smiles and enthusiasm for all those that were in attendance.  As the first in person SAAGNY trade show since Covid began,  it was a resounding success.  Although there was some light rain fifteen minutes prior to the show closing, it did not dampen anyone’s spirits.

Congratulations to our raffle winners:

Marcy, Harry Hoffer Advertising

Larry, Take Off Products

Sharon, Nexus Marketing

Melissa, Pacesetter Awards