Fort Lee, NJ – November 25th, 2024 – The Specialty Advertising Association of Greater New York (SAAGNY) is proud to announce that Brett Schaffer, MAS, has been selected for induction into the 2024 SAAGNY Hall of Fame, recognizing his significant contributions and unwavering dedication to SAAGNY and the promotional products industry.
Brett's journey with SAAGNY began at an early age, as he grew up immersed in the industry, learning the ropes from his parents, Joel and Elyse Schaffer, both longstanding SAAGNY members. Following his graduation from Virginia Tech, Brett briefly ventured outside the promotional products world before joining the family business, Soundline, where he quickly began establishing his own legacy.
Brett’s commitment to SAAGNY began formally in 2001 when he joined the Technology Committee. This marked the start of a decade-plus-long volunteer career dedicated to supporting SAAGNY’s mission. In 2002, Brett joined the Promotions East Marketing Committee, and just two years later, he took on the leadership role as Chair of the Show Floor Sub-Committee, a position requiring countless volunteer hours and deep commitment. His exemplary work in this capacity led him to be appointed to an unexpired term on the SAAGNY Board by then-President Mark Stewart in 2005. Brett’s leadership and quick rise through the ranks underscored his dedication, intelligence, and ability to guide peers through complex and challenging industry decisions.
In 2007, Brett advanced to the SAAGNY Executive Committee, serving as Treasurer, and later as President in 2010. During his time on the executive team, Brett's calm, thoughtful, and reasoned approach was invaluable, guiding the organization through major transitions, including changes in executive leadership, a reimagining of Promotions East, an office relocation, and financial challenges.
Brett's contributions extend beyond his board service. A long-time volunteer with the SAAGNY Foundation, he supported events like Happiness is Camping, bringing joy to campers with his signature pirate costume and high-tech scavenger hunts. His dedication to helping wherever needed exemplifies his generous spirit, a trait likely inherited from his parents.
"It's an incredible honor to be recognized by my peers for the work that I have done. I am truly humbled, but more importantly, thankful, for those volunteers whom I worked with during my years at SAAGNY. It was a team mentality from start to finish. As a member of multiple committees and the Board of Directors, we did some challenging work together, and it was always rewarding to see our plans come to fruition. What I did not expect were the business relationships that blossomed and the friendships that I made that still endure to this day. I truly have gotten back more than I put in" stated Schaffer.
Beyond SAAGNY, Brett has also served the Carolinas Association of Advertising and Marketing Professionals (CAAMP) as Treasurer, Promotional Products Association International (PPAI) on several committees, most recently the Professional Development Committee, and contributed his expertise as both a moderator and panelist for educational sessions across multiple industry organizations. His commitment to community service extended to his son’s Cub Scout Pack and his local synagogue in New Jersey, roles he only left when his family relocated.
"Brett's leadership has left an indelible mark on SAAGNY and the Promotional Products industry," said SAAGNY President, Sean Kurtzman. “He has shown steadfast dedication to our organization and industry, handling every challenge with diplomacy and respect. We are honored to induct him into the Hall of Fame."
Please join us in honoring Brett’s induction to the SAAGNY Hall of Fame at our Annual Meeting and Holiday Party being held December 12th, 2024, from 6:00 – 9:00 pm. Visit saagny.org for details and to register.
