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Wednesday, September 29
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Thrive: Your Guide to Prosperity in the 2020s
Presented by Bruce Bolger, Founder of the Enterprise Engagement Alliance at TheEEA.org, and Paul Kiewiet MAS+, Executive Director of MiPPA, and founder of Brandkiwi, a full-service promotion agency that expanded into incentives and then promotional products.
This webinar, “Thrive: Your Guide to Prosperity in the 2020s,” is for promotional professionals who wish to expand their businesses beyond selling promotional products to include other engagement solutions, including: brand gifting, surprise and delight technologies, and incentive, recognition, event, and other engagement services that can help clients achieve their business goals.
The program features Bruce Bolger, the Founder of the Enterprise Engagement Alliance, a leader in education on all aspects of engagement, with guest panelist Paul Kiewiet MAS+, Executive Director of MiPPA who will be sharing the insights from his new book, “Summit: Reaching the Peak of Your Potential.” He will share his recommendations for distributors based on his 30 years in business as owner of a promotion and incentive company that became a prominent user of promotional products.
The opportunity: Promotional products professionals are exiting the pandemic facing a new world of both challenges and opportunity. Every promotional product is always a part of a broader engagement strategy—this webinar will show your members how to identify more of the different engagement services your customers might possibly need.
This virtual webinar, sponsored by the Brand Media Coalition and the Enterprise Engagement Alliance, will explain how to thrive by leveraging promotional professionals’ problem-solving and relationship- building skills to add value to their relationships in human resources, marketing, sales, fund-raising, safety, recognition, government, education, and more.
Attendees will learn how, with almost no investment, they can open up new doors of opportunity, and take advantage of free resources they can access to grow their businesses.
Bruce Bolger is President of the Enterprise Engagement Alliance at TheEEA.org, an outreach and education organization founded in 2001 focusing on the development of a formal field to help organizations achieve results through the proactive involvement of all stakeholders. EEA is publisher of ESM (Engagement Strategies Media) at EnterpriseEngagement.org, which provides ongoing coverage of this new field, and of RRN at RewardsRecognitionNetwork.com, which focuses on all types of rewards used in incentive, recognition, loyalty and business gift programs.
In the 1990s, working with both the Promotional Products Association and Advertising Specialty Institute, Bolger created education programs for distributors on how to sell incentive programs, helping both organizations to create a new category for distributors, of whom about 7% sell incentive programs, according to the latest PPA services.
Bolger is also founder of the International Center for Enterprise Engagement at TheICEE.org, which provides certifications for ISO 30414 Human Capital Reporting and ISO 10018 People Engagement standards.
Bolger has over 25 years of management experience in rewards, recognition, and engagement. He was a co-founder of the Forum for People Performance Management and Measurement, a not-for-profit research organization affiliated with Integrated Marketing Communications department in the Medill School of Journalism at Northwestern University that was dedicated to conducting research in the area of business motivation and engagement. He is a frequent speaker on topics related to Stakeholder Capitalism and Enterprise Engagement and provides consulting on implementation to corporate practitioners and engagement solution providers.
Bolger is author of “Enterprise Engagement for CE0s: The Little Blue Book for People-Centric Capitalists” and co-author of “Enterprise Engagement: The Roadmap.”
Paul Kiewiet MAS+ is an industry, speaker, writer, consultant and coach and the author of "Summit: Reaching the Peak of Your Potential” on how to achieve results as a promotional professional. He is currently the Executive Director of MiPPA. He has served on the PPAI Board of Directors and as Chairman of the Board of PPAI in 2007-2008. He was inducted into the PPAI Hall of Fame in 2015. Paul has had a long career in the promotional industry building a multimillion dollar distributorship and building brands for some of America’s biggest brands.