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Wednesday, May 26
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No One Cares About Your Logo
National Acct Coordinator/Peerless Umbrella
Whether it's a supplier or distributor self-promo, or an order we're producing for a client, there is something very important we need to learn even if it's not something we want to hear - No one cares about your logo. There is an old saying that says, "People don't care how much you know until they know how much you care." In this short, but powerful presentation you'll learn how to engage your current clients despite the market conditions, who is currently buying promo and for what purpose, and how to ensure that the products you sell make a difference to the people who buy and receive them. People don't care about your logo, but if we do our jobs right - they can and will.
Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social - a social media services provider for promotional products industry suppliers. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with a number of well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity's award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities. Feel free to connect with Charity before our meeting. You can find her on Linked in at https://www.linkedin.com/in/charitygibson/ and on Instagram @ItsMeCharityG
Phone: (914) 848-7369
Fax: (914) 365-2541
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