Specialty Advertising Association of Greater New York

Specialty Advertising Association of Greater New York

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Webinar with Joel Schaffer, MAS

  • August 31, 2020
  • 12:30 PM - 1:30 PM
  • At Your Desk!

Get Educated and Get Certified with SAAGNY!

Monday, August 31

12:30 p.m.

Educational Webinar

View the webinar from your desk!

Joel Schaffer, MAS

Santa's Workshop -
The Art of Holiday Gift Selling

It is inevitable, the holiday season will come around this December. Gift buying usually starts its upward curve on or about July 1. The real sales growth expedites post Labor Day and ends around Thanksgiving, save for the procrastinators. Like so many other events in our business lives, this is going to be the first holiday gift giving season under the Covid-19 cloud.  You will learn time tested business etiquette to guide them and their clients in selecting and sending business appropriate products.  In addition, you will learn sales and marketing techniques to develop new clients and prospects as well as a brief "how to" make their own “Zoom” style catalogs.

Discussion will include:

  • Business etiquette in gift giving.
  • Selection of business appropriate gifts.
  • How to assemble your presentation in a Zoom style catalog.
  • 10 tips for prospecting.
  • Tips for packaging and presentation.
  • How to create marketing tools.
  • How to schedule a marketing and sales program for gift selling.
  • Creating a Gift Cavalcade online event.
  • Covid-19 specific gift ideas and packaging.
  • Consumer safe packaging and handling.
  • Shipping concerns and costs.
  • Assuring a concerned buyer.

Register Here

Contact Us

50 Tice Blvd  Suite 340
Woodcliff Lake, NJ 07677 

Phone: (914) 848-7369
Fax:  (914) 365-2541


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