Specialty Advertising Association of Greater New York

Specialty Advertising Association of Greater New York


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Webinar - Beyond Culture

  • October 22, 2020
  • 12:30 PM - 1:30 PM
  • At Your Desk!

Get Educated and Get Certified with SAAGNY!

Thursday, October 22

12:30 p.m.

SAAGNY
Educational Webinar

View the webinar from your desk!

Seth Barnett, AIM

Beyond Culture

Throughout my career I have been asked to define an organization's workplace culture on several occasions so as to better understand the intricacies of why the culture exists the way that it does. The theory here is that culture defines success and success is the metric of a working culture. I have come to the conclusion that culture, as a whole, is impossible to define and, in addition, should not be defined in a traditional sense. This is because to define a work environment's culture is to inevitably leave members of the organization left out. We work in the most dynamic and diverse environments in history. Still, culture and having “good corporate culture” is important to business growth and development.

Culture can be viewed through three unique lenses, corporate culture, also known as dominant culture, orthogonal culture or a culture that is non-confrontational to the previous, and the feared counterculture. But how are these seen in our business and how do we properly integrate each?

Through this presentation we will examine what is the new definition of workplace culture and look at models that work to not only define, but integrate a culture that works for everyone, all generations, all skillsets, and all ambition levels.

Take Aways:

  • Analyze your own corporate culture and look to expand on its growth.
  • Seek out new understandings in defining your own corporate culture.
  • Find ways to create a cultural harmony among everyone in your organization.


Register Here


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