SAAGNY Member Breakfast at Expo East

Education:  8:30 - 9:30 a.m.

Hybrid Selling: How to Succeed as Online Business Grows

Dale Denham, MAS+ - CIO, Geiger 

Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created, and a new buying preferences are formed. In this session, you will learn how to leverage your relationships, while participating in the burgeoning online channel. We'll dig into how a great web experience enhances customer relationships - and drives more sales. You will leave with actionable information to help you create your own strategy for hybrid selling.