In a mature industry with over 22,000 distributors selling the same merchandise, with similar pricing, to the same target audience, the single biggest challenge is that of differentiation. Standing out from the crowded marketplace is simultaneously the most critical and difficult undertaking in the promotional products industry. In this session, Bill will take a deep dive into the steps necessary to truly find your voice and elevate you, your company, and your brand from the clamorous crowd that is your competition.
All SAAGNY members are welcome to join us in Crown Ballroom 4 & 5 at the Sheraton Hotel for a buffet breakfast and educational session. Breakfast includes hot and cold foods, pastries, bagels, omelette station, and more.
**PLEASE NOTE NEW ADDRESS**
SAAGNY
96 Linwood Plaza, Ste 569
Fort Lee, NJ 07024
Phone: (914) 848-7369
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