As I approach nearly 30 years in this industry, I can honestly say that being part of the SAAGNY Executive Board has been a wonderful experience. This association has played a meaningful role in my career, and it’s incredibly special to now help shape what SAAGNY delivers to our members as we continue to grow and EVOLVE.
Coming off our rescheduled Winter Show, I’m especially energized! Despite the shift in timing, it became one of our most successful winter shows in year and served as a great precursor to what we’re building toward for Promo East NYC in June 2026. SAVE THE DATE – June 15th & 16th!
Behind the scenes, a dedicated committee is hard at work reimagining what a truly standout marketing experience of what a show can be. From a signature event the night before, to a more engaging and interactive show floor, everything is being thoughtfully designed to highlight trends in a way that feels current, exciting, and relevant. The goal is simple: to help you walk your clients through the show with confidence and pride for this industry we all love so much.
We’re also focused on creating meaningful experiences for all our members. This includes an inspiring message from a keynote speaker, new sponsorship opportunities for our suppliers, dedicated spaces designed for distributors to connect, recharge, and collaborate with enhanced moments that elevate how members engage throughout the event. Have you downloaded the SAAGNY app yet?
You’ll see more details unfold over the coming months as these experiences take shape.
At the core of it all is our continued commitment to advocating for the branded merchandise industry and for YOU, our members. We believe deeply that merch IS marketing, and SAAGNY’s role is to help elevate that message, support your growth, and create experiences that reflect the value we bring to our clients every day.
I’m incredibly proud of what we’re building together and excited for what’s ahead.
If merch is marketing, then New York City is the moment. See you soon!
Lisa Folts
SAAGNY Secretary / Treasurer
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