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Geiger Acquires Broadway Marketing

January 31, 2024 4:08 PM | John Cudahy (Administrator)

Geiger, the world’s largest privately held and family-owned promotional products distributor, announced they have acquired Broadway Marketing, an Albany, NY-based branded merchandise and apparel company.

Chris McKee, Chief Revenue Officer of Geiger stated, “We are so pleased to welcome Broadway Marketing to the Geiger family. This acquisition demonstrates our continued growth and will allow us to further enhance our service offerings to customers on the East Coast and beyond.”

Broadway Marketing marks Geiger's first acquisition of 2024. In 2023, Geiger acquired Incentives by Design in Tukwila, Washington, in January and Firebrand Promotions in Leatherhead, Surrey, UK, in July. These strategic acquisitions demonstrate Geiger's deep commitment to both domestic and global expansion, ensuring customers worldwide have access to the best possible products, services, and talent.

Well-established and respected in the industry for their professionalism and strong, long-term client relationships, Broadway Marketing was founded in 1956 and is currently owned by Leslie Baker and Geoffrey Patack who serve as President & CEO, and Vice President, respectively.

“We are excited to join forces with Geiger, a global leader in the promotional products industry, yet a family-owned business like ours,” said Leslie Baker, President & CEO of Broadway Marketing. “With access to Geiger’s suite of technology and e-commerce solutions, this acquisition will enable Broadway to provide an elevated range of services to our clients. To propel our future growth, it was important to align with a large distributor who shares our corporate culture values and has widespread global logistics capabilities.”

Broadway Marketing will now operate as Broadway Marketing, a Geiger Company.

Stephanie Whitman
VP of Marketing | Geiger

Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.



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