Specialty Advertising Association of Greater New York

Specialty Advertising Association of Greater New York

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Thursday, January 30, 2020

Crowne Plaza Suffern - Mahwah 
3 Executive Blvd
Suffern, NY 10901

Education:  9:15 a.m.

LinkedIn for Promo Product Sales

Bill McCormick

In this 1-hour session participants will learn how to conduct buyer mapping, target and search for ideal clients on the LinkedIn free version, run a first degree connection re-engagement campaign as well as principles of warm market referrals.

Learning Objectives:

  • Buying mapping: identifying ideal client prospects by industry, title, geography & more to better find them on LinkedIn
  • Using the LinkedIn free version to find prospective clients
  • How to conduct a re-engagement campaign on LinkedIn
  • How to use warm marketing referrals to gain new clients

This presentation is geared toward both distributor and supplier salespeople and will be helpful to those just entering the industry as well as more experienced members.  It should be noted, however, that they should have a basic working knowledge of LinkedIn.

This session will be interactive and include both PowerPoint and live screen demonstrations.

  Trade Show:  10:30 a.m.- 2:30 p.m.  

          Co-Sponsored With NERA         

Contact Us

50 Tice Blvd  Suite 340
Woodcliff Lake, NJ 07677 new

Phone: (914) 848-7369
Fax:  (914) 365-2541


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