The Specialty Advertising Association of Greater New York (SAAGNY) hosted their fifth annual Summer Showcase for promotional products distributors and their clients on Wednesday, June 7. The event attracted a record number of exhibitors, distributors, and end-user clients.
Traffic on the show floor was brisk from the time the show opened at 10:30 am until it closed at 3:00 pm. End-user attendance has nearly doubled in just four years. Distributor attendance increased slightly as well, with over 550 attendees at the show in total. The show floor was slightly reconfigured this year to accommodate additional exhibitors and sold out with a total of 70 supplier and multiline representative companies occupying 120+ tables, up from 99 tables in 2015 and 115 tables last year.
“Another record year for the SAAGNY Summer Show”, said SAAGNY President John R. B. Cudahy, CAS of Prime Line. “We are thrilled that this show continues to exceed our expectations. The continued support we receive from our supplier and distributor members makes this an amazing event.”
Over 195 distributor sales people representing over 65 companies had clients in attendance at the show, which included a “Best In Show” display, featuring favorite items from exhibiting suppliers, a gourmet lunch for all in attendance, an ice cream cart for a sweet afternoon treat and gift bags for the end-users, filled with promotional products from more than ten exhibiting suppliers.
Remarked SAAGNY Executive Director Donna-Jean Plante: “It was gratifying to see the hard work of the volunteers, board, and staff come together to make this show another successful SAAGNY show. As my first show with SAAGNY, it was a wonderful opportunity for me to meet so many members of the Promotional Products industry. I look forward to seeing even more distributors and more of their clients at next year’s event.”