Specialty Advertising Association of Greater New York

Specialty Advertising Association of Greater New York

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  • September 25, 2018 9:11 AM | Donna-Jean Plante (Administrator)

    SAAGNY Humanitarian of the Year Award

    The SAAGNY Humanitarian of the Year Award is presented to the principal, employee, affiliate, and/or independent contractor of a SAAGNY member company that exemplifies the following traits:

    •  Enhances the image or operations of a charitable entity through their actions and deeds
    • Tirelessly volunteers his/her time to charitable endeavors within or outside the industry
    • Is an example of integrity and professionalism for their company and the industry
    • Generously donates time, money and/or other resources to charitable endeavors within or outside the industry

    Meet the Finalists: 

    Larry Cohen

    Gail Deutchman - Gail has served on SAAGNY Board of Directors for 15 years, The SAAGNY Foundation Board for 5 years, and numerous SAAGNY committees. Gail solicited product donations from industry suppliers used for Happiness is Camping and Foundation events; sold tickets at events to raise money for the Foundation increasing the amount collected year over year; set up the Fall Show for 10 years; set up the Foundation Chinese Auction. Gail is always willing to assist SAAGNY and the Foundation with projects to this day. Gail volunteers in her community- President of the Hebrew school PTA; at her Synagogue spearheading collections of clothing and other items for tragedy victims and hard-hit communities; fundraising at her Synagogue including the Fashion Show and Silent Auction; cares for the elderly including shopping for them and companionship. Gail is always willing to help her fellow Distributors with issues with vendors and “where do I get this product.” They are her competitors but always takes the time to assist in solving a problem for them and brainstorming solutions for their issues.

    Ian Miller 

    • Ian is on the Essex County Mental Health Board.  He has been spearheading a drive to get one main routing number for anyone with mental health issues So, one would call a main number, then through a series of prompts be routed to a person who specializes in the issues that one is seeking help.  That will include things like Suicide hot line,  PTST, cops to cops, Alzheimer’s help line and the full spectrum of mental health issues. You will only need one phone number to find help. The last prompt will get you to a crises center. 
    •  Ian is on the board of Tender Loving Totes.  TLT give out tote bags full with products to help homeless people.  With the participation of vendors like Superbag, we supply some of the products and bags for this very worthy charity. The bags are filled with things like shampoo, soap  socks,  gloves and hats as well as water and a book.
    • Ian is involved in peer counseling for people who are dealing with family members who are suffering from Dementia and Alzheimer’s supplying resources, and a person to speak with who has been there.
    • Ian is working with the Essex County jails to determine what if any part Literacy is affecting the inmate population, If a determination is made that there is a cause/effect relationship ( study is currently underway) then programs will be put in place to help address the problem.

    Shari Verrone - I’m
    very honored to be nominated for this year’s SAAGNY Humanitarian of the Year Award.  Helping those within my community and industry has always been a rewarding experience for me.

    Personally, I volunteer working with senior citizens by being a companion and playing cards with them.  I also volunteer and visit an elderly woman when her family is not available so she is not lonely. I am in the final stage of becoming a ‘buddy’ who I will meet with once a month from a local homeless shelter to be a role model and confidant. I had the fortunate opportunity to volunteer at a camp once specializing in helping kids with cancer as well.

    I encourage my staff to volunteer within the community or at an organization that has meaning to them by offering them a paid day to spend volunteering once a month in the summer months.  I’m also initiating an internal self-development program called Stackable Sensations University.  Each employee, in order to graduate, will be required to take a language course (Rosetta Stone), LinkedIn courses, Health and Wellness program and read a book and give an oral presentation of their choice to name a few of their classes. 

    I do my best to give wherever I can. Monetarily or donations to Disability Matters, Cardinal McCloskey Community Services, JDRF-Diabetes, Make a Wish Foundation as well as local schools and sports teams.  Last year during the hurricane that devastated Houston I took a supplier on a shopping trip for new clothes that had lost everything.  Many of our larger clients are also ramping up diversity and inclusion clubs and I connect clients that can learn from each other to help everyone achieve their goals.

    Within the industry I am an active mentor in Promo Kitchen plus mentor two other distributors (Florida and Canada) helping them with creativity and strategizing.  I have been a speaker at the WPEO (Women Presidents’ Educational Organization) meeting in NYC to help businesses get to the next level.  We have outlined a section of our new website coming out shortly dedicated to “helping connect” people with resources or contacts they are looking to meet that can help grow their business.  Recently I was in Florida seeing a client and after my meeting I met up with my Florida mentees, who are newer to the industry, looking for some guidance on their processes and projects.   It was a very productive afternoon for all of us and something I wish I would have been able to have when I started in the industry.

    Thank you for this nomination.  Every year I’m grateful for being a SAAGNY member and relationships that have come out of it.

  • September 14, 2018 9:09 AM | Donna-Jean Plante (Administrator)

    USPS Proposes Changes To Marketing Mail Requirements 

    The United States Postal Service (USPS) has issued a notice of proposed rulemaking regarding new mailing limitations for marketing mail. The proposed change would limit marketing mail to content that is paper-based or printed matter. No products of any type would be allowed, regardless of the item's value. If approved, this new rule would eliminate magnets, buttons and a variety of other items often included in marketing mailers. Any object that cannot be sent as a letter size or flat piece would not qualify for mailing via USPS marketing mail and sending would require using another method such as Parcel Select or Priority Mail. A wide variety of organizations including small businesses and nonprofits would be deeply harmed by this proposed limitation to the USPS mailing standards. Please reach out to the USPS manager for product classification at ProductClassification@usps.gov , and use the subject line "USPS Marketing Mail Content Eligibility" to share your concerns about this proposed rule. To use a pre-written letter via the PPAI Law website, please click here.

    If Price Increases of 25% or more will hurt your business, tell them about it.

    PPAI has joined 21 other trade associations to participate in the public commenting period related to the Section 301 tariff proposals. The commenting period expired September 6 and allowed interested parties to respond to the third tranche of import tariffs under the United States Trade Representative's (USTR) Section 301 investigation. The commenting period also requested feedback regarding the proposed rate increase from 10 to 25 percent. The letter noted the U.S. already imposes tariffs on the items outlined in the tariff list, including baseball hats, backpacks and a wide variety of other consumer products. The letter also pointed out how the tariff increases would raise prices for American consumers and threaten U.S. jobs in the process. PPAI is on the record opposing any tariff proposals. Due to the rise in consumer prices that results when tariffs are applied to products, tariffs are effectively a tax on consumers. PPAI LAW has a series of pre-populated letters that can be sent to local members of Congress. Click here to inform your elected officials about the negative impact tariffs would have on the promotional products industry.

  • August 29, 2018 10:55 AM | Donna-Jean Plante (Administrator)

    Check your email for your copy of the survey to nominate  your favorite SAAGNY members.  For a list of SAAGNY distributor members click here.  For a list of SAAGNY supplier, MLRs, and Business Service members click here.  

    Do you know a SAAGNY Rising Star - an up-and-coming professional in the promotional product industry?  These individuals bring new ideas, dedication, and enthusiasm to both their company and the industry.  The Honorees will be recognized by their peers, receive a beautiful award, and a complimentary registration to PPAI SPARK.  Click here to review the requirements and application. 

    How about showcasing your creative excellence?  The SAAGNY Diamond Awards were created to recognize and showcase the creative excellence of SAAGNY members.  It is YOUR opportunity to spotlight your best work.  Click here to review the requirements and application.

    Do you want to attend a PPAI conference in 2019 - consider applying for the Linda Robinson Leadership Award or the Past Presidents' Continuing Education Award.  It is time to make YOU a priority - click here for the requirements and application. 

    Do you know someone who deserves a place in the SAAGNY Hall of Fame?  Take the time to nominate them today.  Click here for requirements and application

  • August 23, 2018 10:50 AM | Donna-Jean Plante (Administrator)

    Carol Marder, co-founder and chairwoman of Inkwell Global Marketing, passed away on August 22. She was 76.

    A native of Brooklyn, New York, Carol co-founded the company in 1983. Her son Steven Marder is the president and CEO.

    Carol is survived by her husband Ed, son Steven and daughters Elisa Cohen and Susan Harris.

    In lieu of flowers, please make donations to the Breast Cancer Research Foundation at www.bcrf.org.

  • August 17, 2018 11:06 AM | Donna-Jean Plante (Administrator)

    SAAGNY and PAPPA will be hosting a local Legislative Education and Action Day (L.E.A.D.) on Monday, December 17 in Trenton, where the message of the promotional products industry will be taken to state legislators. During this one-day event, PPAI staff will join with members of SAAGNY and PAPPA to speak with state legislators and educate them on New Jersey’s promotional products industry.

    L.E.A.D. Local is part of PPAI’s state-level legislative outreach efforts and delivers the promotional products industry’s message to state legislators. It is conducted alongside PPAI’s federal-level outreach and engagement with legislators, government agencies and regulatory groups, and the annual L.E.A.D. in Washington, D.C.

    IF you are interested in being a part of L.E.A.D. local on Monday, December 17, please reach out to Donna-Jean at donna-jean@saagny.org or (914) 848-7369 or Michele Jennrich at mjennrich@verizon.net or (201) 213-3941.

  • August 17, 2018 8:34 AM | Donna-Jean Plante (Administrator)

    Congratulations Tim Howe, Spectrum Designs, for being named a PPB 2018 Rising Star!

    Tim and nineteen other PPB 2018 Rising Stars were recognized at the opening dinner of the PPAI North American Leadership Conference at the Mandarin Oriental Hotel in Washington, D.C. 

    “There’s no better indication of our industry’s bright future than the bold attitudes and ambition of these inspiring individuals,” said PPB Editor Tina Berres Filipski, in her opening remarks about this year’s honorees.

    PPB’s Rising Stars is an annual recognition program that has sought out and spotlighted the industry’s young up-and-coming individuals since 2010. Those selected this year were among nearly 90 nominees recommended by their bosses, coworkers, clients or suppliers.

    Tim Howe also was the recipient of the SAAGNY 2018 Rising Star Award

    Tim also was one of nine industry professionals that earned their Certified Advertising Specialist (CAS) designations this past July . Tim joins an elite group of individuals who have demonstrated their commitment to the promotional products industry and to continuing their education.

    The full article about PPB Rising Stars can be reached by clicking here

  • August 08, 2018 4:05 PM | Donna-Jean Plante (Administrator)

    SAAGNY has partnered with the New York Jets in a "Corporate Huddle" to offer discounted tickets to our membership.  

    Another great SAAGNY member benefit!  

    Please visit jetsgroups.com/saagny to see the great offers on tickets for the 2018-2019 season.  Go Jets!

  • August 07, 2018 1:04 PM | Donna-Jean Plante (Administrator)

    The August SAAGNY Life has arrived.  Click here to get the latest from SAAGNY.     


  • August 06, 2018 1:21 PM | Donna-Jean Plante (Administrator)

    Dear Member:

    The Specialty Advertising Association of Greater New York (SAAGNY) has grown to be the largest regional Promotional Products association in the country. Our growth would not have been possible without the visionary planning and untiring efforts of a few outstanding leaders.

    The SAAGNY Hall of Fame recognizes the extraordinary achievements of these leaders who have contributed to our success. This is your opportunity to help choose the next recipient of this prestigious honor. When making your selection, please keep in mind the following criteria:

    1. SAAGNY Pioneers

            SAAGNY Pioneers are defined as individuals previously employed by member companies who are no longer active in our region or business and served AMASS or SAAGNY prior to 1989.

    1. SAAGNY Contemporaries

            SAAGNY Contemporaries are defined as current or past members who have had service to SAAGNY and the industry since 1989.

    ·        The nominee shall have made significant and lasting contributions to SAAGNY and the Promotional Products industry and have served on a committee or on the Board of Directors of SAAGNY.

    ·        The nominee has not served on the SAAGNY Board of Directors for a minimum of three (3) years before induction into the Hall of Fame.

    ·        Continues to serve on the Board of Directors but has an aggregate of 10 years’ volunteer service to SAAGNY as a committee or board member prior to nomination to the Hall of Fame

    ·        Members of the Hall of Fame Committee are not eligible for nomination.

    The Hall of Fame Committee will review all nominations and determine which category the nominee qualifies for.  Please return the nomination form and required items no later than Friday, September 14, 2018.  If you have been nominated in the past, annual re-nomination is now required.  In addition, if you are the nominee, nominator, or the author of a recommendation letter for a nominee you cannot serve on the committee.  If you have any questions, please call the SAAGNY office or email Donna-Jean Plante (donna-jean@saagny.org).  Please click here for the nomination form and rules and regulations.

    Thank you for your participation.



    Jonathan Riegel, MAS
    Hall of Fame Selection Committee Chair

  • July 31, 2018 9:08 AM | Donna-Jean Plante (Administrator)

    SPARK, PPAI’s conference for young professionals in the promotional products industry, improved on its inaugural success this year. Held on July 19-20 at several venues in Nashville, Tennessee, SPARK delivered education and networking opportunities for 80 practitioners who are at the beginning stages of their careers in the promotional products industry.

    “This year is different,” says Kalie Herron, Augusta Sportswear Brands/Boxercraft multi-line rep, and SPARK work group chair. “With 33 attendees who are second-timers, there’s an idea of how it’s supposed to be, and how we’re supposed to grow and build from here. We’ve brought in speakers and education sessions that take it to the next level. SPARK gives people new to the industry an education on what it’s about, taking those next steps to become a better leader or employee, and how to take that leadership role forward.”

    Delivering a unique take on education in the industry, SPARK moved through different locations throughout the host city, giving attendees a feel for Nashville, showcasing presentations in fresh environments and creating opportunities to network and collaborate.

    “SPARK has been a really great experience,” says Rayan Horak, owner of distributor Pivot Communications Group and a first-time attendee. “I appreciate the opportunity to connect with other people in the industry with similar interests, [and enjoyed] the interactive sessions and the format of the event itself. Everyone is so collaborative and cooperative, and we all want the best for us and the industry. There’s a huge passion that’s great to be a part of. What I’m going to take from this are the relationships and connections, and reaching out to that network because we’re all in it together.”

    The conference’s programming focused on creating an educational event that has a positive impact on attendees, getting them to think creatively and helping them network and learn from their peers. This year’s conference featured more than 15 speakers over its two-day run.

    “I have been in the industry for two and a half years; my first week on the job was at The PPAI Expo in Vegas. It was kind of a trial by fire, but I’m a big believer in that being the best way to learn,” says Mason Linn, central region account executive with Raining Rose and first-time SPARK attendee. “SPARK has been great. It’s been a phenomenal opportunity for me to meet with different people throughout the industry and start building strong relationships. And I’m excited to go home and implement what I’ve learned from the speakers and education sessions.”

    He adds, “One of the big things for me, being on the sales side of things, is the importance of communication. [We learned] how to do it properly and things we should be doing going forward. [Saying] ‘yes, and’ instead of ‘but’ is a big one that we’ve talked about, and I think it’s one of the takeaways from SPARK that is really going to help me going forward.”

    In thinking about the full SPARK experience, Herron says, “This helps me grow every time. I don’t think I’ve attended a SPARK event and not taken something away I can use in my everyday practice. It’s really given me insights that I didn’t see before, or [helped me to] take a step back and take a better look at the big picture.”

    Beyond the SPARK Conference, young industry professionals can stay involved by connecting on the SPARK Promo Connect page throughout the year, and planning to attend the SPARK After Dark networking reception at the PPAI Expo in January.

Contact Us

50 Tice Blvd  Suite 340
Woodcliff Lake, NJ 07677 

Phone: (914) 848-7369
Fax:  (914) 365-2541


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