USPS Proposes Changes To Marketing Mail Requirements
The United States Postal Service (USPS) has issued a notice of proposed rulemaking regarding new mailing limitations for marketing mail. The proposed change would limit marketing mail to content that is paper-based or printed matter. No products of any type would be allowed, regardless of the item's value. If approved, this new rule would eliminate magnets, buttons and a variety of other items often included in marketing mailers. Any object that cannot be sent as a letter size or flat piece would not qualify for mailing via USPS marketing mail and sending would require using another method such as Parcel Select or Priority Mail. A wide variety of organizations including small businesses and nonprofits would be deeply harmed by this proposed limitation to the USPS mailing standards. Please reach out to the USPS manager for product classification at ProductClassification@usps.gov , and use the subject line "USPS Marketing Mail Content Eligibility" to share your concerns about this proposed rule. To use a pre-written letter via the PPAI Law website, please click here.