SAAGNY HOSTS RECORD SETTING SUMMER SHOWCASE
The Specialty Advertising Association of Greater New York (SAAGNY) hosted their sixth annual Summer Showcase for promotional products distributors and their clients yesterday. The event attracted a record number of exhibitors, distributors, and end-user clients.
Traffic on the show floor was brisk from the time the show opened at 10:30 am until it closed at 3:00 pm. End-user attendance increased nearly 15% from last year and has more than doubled since the show began. Distributor attendance increased 15% from 2017, with over 650 attendees at the show in total. The show floor was slightly reconfigured this year to accommodate additional exhibitors and sold out with a total of 80+ supplier and multiline representative companies occupying 140+ tables, up from 115 tables in 2016 and 120 tables last year.
“Another record year for the SAAGNY Summer Show”, said SAAGNY President John R. B. Cudahy, CAS of Prime Line. “We are thrilled that this show continues to exceed our expectations. The continued support we receive from our supplier and distributor members makes this an amazing event.”
Over 200 distributor sales people representing over 80 companies had clients in attendance at the show, which included a “Best In Show” display, featuring favorite items from exhibiting suppliers, a gourmet lunch for all in attendance, an ice cream cart for a sweet afternoon treat and gift bags for the end-users, filled with promotional products from more than 10 exhibiting suppliers.
Remarked SAAGNY Executive Director Donna-Jean Plante: “It was gratifying to see the hard work of the volunteers, board, and staff come together to make this show another successful SAAGNY show. I look forward to seeing even more distributors and more of their clients at next year’s event.”