Specialty Advertising Association of Greater New York
Get Educated and Get Certified with SAAGNY!
Tuesday, September 22
View the webinar from your desk!
HOT Fourth Quarter products from JSA!
Join Jason as he tells you what is hot and what is not for Fourth Quarter Gifts -
Don't Miss this informative hour!
Wednesday, September 23
View the webinar from your desk!
Nick Morrison & Loren Cayer, Snugz
Nick and Loren in the Mornin’!
Are you lost?
Have your dreams of being showered with purchase orders and dollar signs been replaced by an endless Groundhog Day of empty inboxes?
Do you wake up every morning staring blankly into your coffee, hoping for someone to come along with answers?
You’re in luck! Loren (New York) and Nick (New Jersey) of SnugZUSA will give you the lowdown on industries that are currently buying, what items are on trend, and how we can help you impress your clients with creative solutions and relevant marketing initiatives. Join us for action packed webinar where we’ll dive into unique case studies that you can use to capture new business and engage more effectively with your clients.
Thursday, September 24
SAAGNY Annual Meeting
Brett Kotcher, Xenex
Eliminate Merchant Fees and Other Ways To Save Money!
As you know, every time your business accepts a credit card as a form of payment, you have to pay credit card processing fees on each transaction.
Having to pay merchant fees decreases profits for the company.
Xenex has a Zero Cost Processing program that will totally eliminate all of your companies merchant fees so you never have to pay the credit card processing fees again! This will help increase profits and revenue for your company. Zero Cost Processing will be able to save your company thousands of dollars annually.
Don't miss this MONEY SAVING Webinar!
Tuesday, September 29
Everything YOU Need to Know About Selling Mats In the Promo World
Learn the top matting products to sell and different tactics to sell mats in a competitive market.
Wednesday, September 30
Presenters from HPG bringing ideas to you! Some topics that will be covered:
Pandemic + Promo
The “New Normal”
LIVE GIVE-A-WAYS AND MUCH MORE!
There will be a live chat bar during this event! Here you can ask your
HPG reps questions about the products you’re seeing or
just chat with other participants! You’ll also have
opportunities to win prizes in the chat throughout the show!
Participants will receive a YouTube viewing link approximately 1-week before the show. To enable the chat feature, participants will need to be logged in via their Youtube or Gmail account.
Thursday, October 1
LifeForce Your Marketing Agency.
Considering business combination alternatives and maximizing value for eventual sale.
Certainly the promotional products industry has experienced increasing consolidation over the past decade and some industry experts have used the term "Hyper-Consolidation" when predicting the near-term and future.
Alan's webinar will focus on distributor trends in consolidation, outline solid business combination alternatives for distributors right now and most important of all, share business practices that can help distributors LifeForce (strengthen) their businesses for any/all paths that are right for their chosen future.
Learn more about Alan's background through his profile on LinkedIn and visit https://www.explorebusinessgrowth.com.
Friday, October 2
Would YOU Do Business With YOU?!
You may have only 8 seconds to project a clear message about yourself and what you are trying to accomplish!
You need to be “Great in 8” seconds or less.
Forget your 30 second pitch for the moment.
If your Non-Verbal Branding and Messaging aren’t clear you’ll lose us before you ever get to that Elevator Pitch.
Glenn Rudin, Sales and Marketing Consultant, will guide you through the steps of self-assessment.
This multi-media and interactive workshop will help you:
You’ll even get to score your current efforts and know where you stand. Then we’ll work through how to effectively change your presentation and make it one that will break through the clutter of the market. Then you’ll be able to say with certainty that …
YOU Would Do Business With YOU?!
Promotional Products Work! Week
Monday, October 5 - Friday, October 9
Get In Touch! during Promotional Products Work! Week, October 5- 9, 2020. This is an industry-wide event dedicated to celebrating promotional products and the value they create. The Get In Touch! campaign positions promotional products as an advertising medium like no other. The campaign's integrated approach and creative assets leverage paid, earned, shared and owned strategies that include digital and traditional print ads, social media, research, infographics and video toolkits. DOWNLOAD them today! Link your website and place your logo in the #GETINTOUCH ads and you’re ready to go with an instantly customized marketing program
This year the Get In Touch! campaign will help you get in touch with clients, customers and prospects to share the power of promotional products. Open your doors. Advocate for the industry. Reach out for a good cause. Get on your soap box. Show appreciation and say thank you. And, GetInTOUCH!
You’ll find details and insights on Promotional Products Work! Week, important reasons to participate, who participates, how to plan the week, and a timeline for success.
You may read the Organizers Guide online or print copies for everyone on your planning team. by clicking here.
Tuesday, October 6
PearSox is an family owned and operated manufacturer of custom knit sox, hats, scarves, and much more! Proudly made in the USA since 1992, PearSox boasts the highest quality custom knit goods on the market with lightning quick turn times and ultra-competitive pricing.
Thursday, October 22
Seth Barnett, AIM
Throughout my career I have been asked to define an organization's workplace culture on several occasions so as to better understand the intricacies of why the culture exists the way that it does. The theory here is that culture defines success and success is the metric of a working culture. I have come to the conclusion that culture, as a whole, is impossible to define and, in addition, should not be defined in a traditional sense. This is because to define a work environment's culture is to inevitably leave members of the organization left out. We work in the most dynamic and diverse environments in history. Still, culture and having “good corporate culture” is important to business growth and development.
Culture can be viewed through three unique lenses, corporate culture, also known as dominant culture, orthogonal culture or a culture that is non-confrontational to the previous, and the feared counterculture. But how are these seen in our business and how do we properly integrate each?
Through this presentation we will examine what is the new definition of workplace culture and look at models that work to not only define, but integrate a culture that works for everyone, all generations, all skillsets, and all ambition levels.
Thursday, November 19
Kim Todora, PPAI
How to Ignite Consumer Love
In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can’t touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
► Dos and don’ts for developing a scalable experiential strategy
► How to build a brand strategy that works on the street and in the boardroom
► Localizing brand strategy to create relevance for the consumer and local communities
► Creating a tribe and understanding consumer passion points
► Proven ways to intercept consumers at key touch points
► How to reach today’s multicultural consumer
► Unique ways to breakthrough in a crowded, emerging space
This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. This fun and thought-provoking seminar will stimulate creativity and ideation.
Phone: (914) 848-7369
Fax: (914) 365-2541
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